About Us: Marketing Resources & Results in the News
Marketing Resources & Results Rebrands Akron Manufacturer
Established 80 year old Brake Pad and Clutch Plate Company Gets Marketing Facelift
January 18, 2007 ---After 80 years of business growth, GEMPCO (or General Metals Powder Company) was well established in the brake pad and clutch plate market. Last spring the company decided it was ready for a new look in its marketing materials to keep up with some of the new innovative technologies they were bringing to the marketplace. They contracted with Marketing Resources & Results to help them revamp their marketing program with a strategy, new materials and a new look to help them reach out to new customers.
Marketing Resources & Results provided market research and helped them to develop a strategy. As part of the revamping, the Hudson-based marketing firm provided a series of sales support materials, including:
- New name & logo
- Corporate ID: letterhead, business cards, envelopes & shipping labels
- Sell sheets: materials, products, applications, quality
- Data sheets: technical specifications and charts
- Website: with Seach Engine Optimization built-in
- Customer database
- Press Releases
- Event planning: Celebration party and T-shirts for the hourly workers & salaried employees
- Sales PowerPoint Presentation with Flash Intro
- Script for On-Hold Messaging
"We're pleased to act as the marketing department for this contract manufacturer," said Chris Brown, President of Marketing Resources & Results. "This relationship fits our 'best client' profile, because the company is a successful established, growing manufacturer with strong technical and engineering talent, but not a strong marketing background. They really need support for their sales efforts for new customers to grow beyond their current status."
Marketing Resources & Results is an award winner marketing agency with full service capabilities from stategic planning to execution of PR, websites, sales materials and marketing support. For more information call 330-656-9793 or visit the company website at www.resources-results.com.
