The Winning Combination for Profit is the Right Mix of Marketing and Sales Tools

Northeast Ohio Business Professionals Learn 12 Tips from Sales and Marketing Experts to Increase Profits at Annual Profit Factor Conference

CLEVELAND, OH (Aug 24, 2011) – Business professionals, company owners and organizational executive directors will benefit from the one hour Sales and Marketing workshop entitled “Marketing and Sales: The Winning Combination for Profit” as part of the annual Profit Factor Conference on Thursday, August 25, 2011.

Chris Brown, president of Marketing Resources & Results, Inc., and Jeanne Bluffstone of Bluffstone Public Relations will offer the presentation from 10 am to 11:15 am at the Crowne Plaza Hotel Conference Center in Cleveland.

“Marketing and sales go hand-in-hand. When you apply key tools to your process, you will improve your sales and marketing results which lead to higher profitability,” said Chris Brown. “We will help attendees understand how to create brand awareness, increase qualified leads, and apply sales closing techniques to improve the close rate.”

Participants attending the marketing and sales workshop will learn about the five “must have” strategies to for a strong marketing plan that will improve lead generation and they will receive seven sales tools specifically designed to improve the close rate. The combination of an effective marketing plan and strong sales skills will turn prospects into customers faster and easier.

“Marketing creates awareness, uncovers needs and helps drive traffic to a business location or an online web presence,” said Brown. “The sales function presents choices to the potential customer, overcomes objections and helps them justify the cost of the new product or project. Attendees will receive the tools necessary to attract and convert target prospects into paying customers.”

The 5th Annual “Profit Factor: Maximizing Your Business Potential” day-long conference, exhibit hall, and workshops prove a forum for business growth while promoting diversity, cooperation and innovation. For more information about the Profit Factor Conference, please call 1-800-900-7735.

About Marketing Resources & Results
Founded in 1998, Marketing Resources & Results, Inc. companies nationwide in developing strategic marketing plans and provides market research, graphic design, website development, press releases and other marketing tactics designed to help companies achieve their sales and marketing goals. For more information call 330-656-9793, or visit www.Resources-Results.com.